partnerships

Charlie Martin is a pioneer in motorsport. Realising her dream to become a racing driver has meant succeeding against the odds as her true self. Despite seemingly insurmountable obstacles blocking her path, she has gone on to become an LGBTQ+ icon of her sport.

Having built a highly engaged audience across social media, Charlie has worked with brands such as BMW, Sky, British Vogue, Formula E, Pantene, and Stoli Vodka. Her standing as a role model within the community enables her to reach a diverse demographic as a trusted voice.

As an LGBTQ+ activist, vocal authority on inclusion and established public speaker, Charlie is able to add value to a partnership in many ways additional to a traditional partner based agreement. For example, she can authen- tically champion your Diversity & Inclusion / CSR programmes.

Charlie Martin is a pioneer in motorsport. Realising her dream to become a racing driver has meant succeeding against the odds as her true self. Despite seemingly insurmountable obstacles blocking her path, she has gone on to become an LGBTQ+ icon of her sport.
Having built a highly engaged audience across social media, Charlie has worked with brands such as BMW, Sky, British Vogue, Formula E, Pantene, and Stoli Vodka. Her standing as a role model within the community enables her to reach a diverse demographic as a trusted voice.
As an LGBTQ+ activist, vocal authority on inclusion and established public speaker, Charlie is able to add value to a partnership in many ways additional to a traditional partner based agreement. For example, she can authen- tically champion your Diversity & Inclusion / CSR programmes.

Brand Partners

Charlie is a BMW Friend of the Brand and works across a variety of projects such as branded content, hosting podcasts and live events (Goodwood Festival of Speed), driving at BMW M Power events, delivering talks on inclusion and products reviews. She has also represented BMW as part of British Vogue Magazine’s Forces for Change campaign.

She raced a BMW M240i at the NΓΌrburgring (24NBR & VLN) in 2020, and BMW M4 GT4 in the ADAC GT4 in 2021.

NGK Spark Plugs began working with Charlie as a brand ambassador in 2015, they are her longest standing partner in motorsport and have been an essential component in the engine of every car she has raced.

Arai Helmets UK have been supplying Charlie with helmets since 2018, she currently wears the GP-7 SRC, an absolute masterpiece of Arai engineering, performance and comfort.

Advocacy

Charlie currently works as an ambassador with Stonewall (Sports Champion), Racing Pride, Mermaids and Athlete Ally. Please click on the logo to visit each charities respective website.